Pazarlamanın Şirketlerin İş Performansı Üzerindeki Etkisi: Bir Literatür Taraması

The technology-based global competition environment that pushes businesses to constructive transformation in order ensure customer satisfaction has further increased the importance of marketing capabilities business strategies. purpose literature review is summarize previous studies about marketing-financial performance nexus. Studies were published between 1969 and 2019 could be reached from EBSCO database included review. A significant number conducted different countries have shown spending an investment creates value for company a positive impact on firm profitability, or sales. This study contributes by summarizing research findings effects investments performance.